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Web Design
Web Design is the cornerstone for building a successful online enterprise and we’ve been helping large companies and small businesses in the Asheville, NC area and beyond achieve beautiful, one-of-a-kind websites since our conception.
Social Media Marketing
According to the 2011 Industry Report from Social Media Examiner, 90 percent of more than 3,000 Web marketers say that social media is an important facet of their business today. Brand exposure was identified as the greatest benefit, with 88 percent of respondents citing it as a positive result of their social media campaigns.
SEO Campaigns
So you have a website huh? Well if you’re not getting any traffic on your site, it’s basically pointless. Search Engine Optimization (SEO) Campaigns are just a portion of Internet Marketing (IM) and the number one recommended online enterprise services suggested after your site is live.
eCommerce Solutions
eCommerce or “Electronic Commerce”, is the buying and/or selling or merchandise or digital products online. Because of it’s complexity, eCommerce is outside the scope of traditional Web Design and is in a class of its own. We offer a wide variety of eCommerce solutions for small businesses to large corporations.
Logo & Graphic Designs
Logos and Graphic Design can make or break an online enterprise. Take for example the most visited site on the Internet, Google, and their logo. It’s extremely simple in design yet very powerful. We convey your brand’s message with one simple look, your logo.
Copywriting
We take the ideas that you have in your head about your brand and your online enterprise and put them on paper. Having unique content on your website about your brand is so important not only for visitors but for search engines too.
Web Domain Hosting
A key element in building the best online enterprise is affordable and reliable web domain hosting services. We supply cloud servers, dedicated servers, shared hosting plans, SSL Certificates, business email solutions, premium DNS, dedicated IP, business registration, virtual dedicated servers and more.
Consultation Services
Our professional consultation services assist clients, both large and small, assess and facilitate the individual and organization’s ability to deliver required results. We help you facilitate individuals and organizations in the creation of clear and compelling mission, vision, values, and guiding principle statements.
Web Design
Click on the little coffee cup on the left to “Like” Orthodox Daily’s Facebook Fanpage to receive your 10% discount on all Regular Asheville Web Design Packages! Once a Fan, you’ll see a discount code that you can submit to us to get your special rate. This special is only good through Summer 2011!
Asheville Web Design is a broad term used to encompass the way that content is delivered to an end-user through the World Wide Web, using a Web browser (Internet Explorer, Firefox, Safari) or other Web-enabled software is displayed. The intent of Web Design is to create a website—a collection of online content including documents and applications that reside on a Web server/servers. The website may include text, images, sounds and other content.
The 8 Essentials of Asheville Web Design
Site Structure
1Website’s should be clear, with definite visual clues that allow the user browse with ease. If the visitor has to think about where to go, then your site needs restructuring.
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Cross-Browser Ready
2Proper Asheville Web Design means your website is XTML Certified; they will work on any browser like Internet Explorer, Safari and others; that means better user experience.
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Content Delivery
3So what if you have cool Asheville Web Design, what if your site’s slow? A slow site effects user-interaction and your site’s rankings may fall due to a slow site. Speed it up Gonzalez!
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Copywriting
4Asheville Web Design should include your original ideas, after all, you’re the expert right? All of your ideas and thoughts are infused into your site, without copyright infringement.
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SEO
5Search Engine Optimization (SEO) is a cornerstone in successful Web Design. If you’re not incorporating your niche market keywords into your website, you won’t be found.

Integrate Social
6Social Media is taking over the way people share information, and Web Design that doesn’t incorporate Social Media is already doomed. Tap into your full potential with Social Media.

Security
7Having your life’s work online can feel vulnerable. Imagine you spent hundreds of hours working with your Web Designer only to have your entire site wiped out overnight.

Support
8So the most expensive Asheville Web Design firm built your website, but now your calls go unanswered. We know this is your livelihood and we are available 24/7.

Orthodox Daily Asheville Web Design Packages
Before deciding on a Web Design Package, it’s important to understand the different types of website structures there are. Click here for more info about our Web Design Structures first. When it comes to real estate, companies and individuals devote hundreds of resources into researching, purchasing and investing. Web Design is much the same process and we have a variety of Web Design Packages that will suite your every need.
Finally a website that doesn’t cost a fortune! Our Build-Your-Own Asheville Web Design Package is for the conservative organization that simply needs to get online today. We have over 3,000 templates for you to choose from including 120 pre-built websites and 28,000 images for you to use on your site. Choose between three plans: Economy ($4.99/month), Deluxe ($8.99/month) and Premium ($12.99). Click here to get started with Orthodox Daily’s Build-Your-Own Web Design Package!
Our Simple Asheville Web Design Package is geared towards businesses that want the ability to grow their online enterprise as their storefront grows as well. Featuring a state-of-the-art Help Desk Support and a user friendly Content Management System (CMS), the Simple Web Design Package could be used for anyone in Asheville looking to separate themselves from the competition. (Click here to request our complete Web Design Packet.)
As your online enterprise requires more features, our Standard Web Design Package delivers. This package includes some extras like HTML sitemaps, Social Bookmarking for integrating Social Media Marketing, email distribution listing and more. You also get one hour of support each month. (Click hear to request our complete Asheville Web Design Packet.)
Doctors, dentists, physicians and lawyers will find our Premium Web Design Package to be exactly what they’re looking for. Boasting Google Analytic reports for traffic monitoring, On-Page Search Engine Optimization (SEO), a double-layer of security, and five high-resolution stock photos, this package sets any enterprise above the rest. (Click hear to request our complete Asheville Web Design Packet.)
Are you the type of organization that believes in the people you hire to get the job done, and get it done right? Then this package is for you. Our Superior Web Design Package includes Copywriting assistance, eCommerce integration for future endeavors, 10 high-resolution stock photographs, translations into two other languages, and up to 15 pages for your website. Artists in Asheville looking for solid Web Design should consider this Package due to the sheer volume of photos that could be online representing your portfolio. (Click hear to request our complete Asheville Web Design Packet.)
The Corporate Web Design Package is for the big boys. It’s ceiling is essentially unlimited with a focus on large corporate businesses that still want to trim the fat and save money. A professional logo, branding, Social Media Marketing, Facebook Fanpage, Twitter, Google stats, unlimited website pages, 100% complete copywriting by Orthodox Daily, 24/7 support, 20 stock photographs, and the list goes on. If you’re serious about business, this one’s for you. (Click hear to request our complete Asheville Web Design Packet.)
Which Asheville Web Design Package is Right for Me?
The first step is understanding why businesses need a website. Let us help you! Contact us today for a free one-hour consultation about Web Design. Real estate and online real estate principles apply when purchasing a domain name and a website. And in a very real sense, the online real estate market is as fierce as the housing market. As small businesses around the world get larger, domain names are being purchased and quality domain names are disappearing fast. Once an investment has been made for a domain name and a website, your organization owns it for life.
We’re 100% dedicated to being the best Web Design company in Asheville, North Carolina, but we’ve also built online enterprises for clients in Alaska, Texas, Arizona and beyond. As Web Design continues to change and encompass a variety of different products and services, we’re always one step ahead. Just remember, Web Design is not simply about owning a site with nice graphics and flashy pictures, but it’s about a website that performs, is up-to-date, secure, and can take your business to the next level.
SEO Services
Asheville SEO (Search Engine Optimization) companies can be difficult to understand but we’ve decided to explain things on much simpler terms. Search Engine Optimization (SEO) is the active practice of optimizing a website by improving internal (On-Page SEO) and external aspects (Off-Page SEO) to increase traffic from search engines. There are highly-specialized campaigns, and more broad approaches. Optimizing a website for search engines require analyzing so many unique elements that many Asheville Search Engine Optimization (SEO) Specialists consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
Asheville SEO Company
This webpage is not a complete presentation about Asheville Search Engine Optimization (SEO); it is designed to describe our SEO Services – from discovery of the terms and phrases that will generate traffic, to making your site search engine friendly, to building the links and marketing the unique value of your site/organization’s offerings.
Cornerstones of Asheville SEO
Asheville SEO (Search Engine Optimization) is a simple process but one that’s challenging to execute well. We’re going to walk you through the fundamentals of SEO to get your web pages into the search engines, and give them the ability to rank as well as they possibly can. First, the foundation of SEO begins with Keyword Research and Targeting. Keyword research and targeting is tricky because not only is it necessary to produce the content and make it accessible to search engines, but it’s also necessary to target words that people are actually searching for. Targeting the words that people are searching for involves using keywords tools. Keyword tools allow Asheville SEO (Search Engine Optimization) Specialists to see expanded forms of the keyword in question. Data can be collected about the keyword such as: alternative forms of the word, search trends, exact phrases or broad terms, times people are searching for the word, and much more.
It should be pretty obvious that if you don’t have content on your website, search engines cannot crawl your site. Content is: text, video, audio and/or images that are all associated with text. So if the Google robots cannot access all of your pages, or the content on those pages don’t appear by default, or if there’s some type of an error, or JavaScript error, search engines will not index your content. And so it’s really important to make that content accessible to the search engines. Have you ever visited a website and noticed that the pages seemed empty? Well guess what, search engines notice this too. The more content you have on your website, the better your chances are for getting major search engines like Google to index your information (for example “Asheville Search Engine Optimization”) and send that content to users who are trying to find out more about the subject you’re an expert in. Content is king, although pictures are great, content is what keeps people coming back to your site.
Once we’ve performed keyword research, built quality content and made it accessible to search engines, put those keywords on the pages in the right kinds of ways, we’re ready to build your link popularity. Link popularity is also called “backlinking” and/or Off-Page SEO. Backlinks become extremely important when trying to compete for high-ranking keywords such as “shoes”. Backlinks are often the catalyst that push your website over the “SEO edge” and get you to the top of the search results. Backlinking is the practice of other websites linking to your website. In fact, some Asheville SEO (Search Engine Optimization) Specialists refer to it as “an online referral”. Search engines see this “referral” as a testimony to your authority in the subject in which you’re an expert. The great thing about backlinking is that if a site links to you that has major authority, that is worth more than someone with no authority. In other words, you need quality backlinks.
After generating backlinks and performing Off-Page SEO for your online enterprise, the next step is to organize your content in such a way that search engine spiders and robots love to crawl. We call this “spider food”. That said, keyword usage and targeting are only a small part of the search engines’ ranking algorithms, and we can still leverage some effective “best practices” for keyword usage to help make pages that are very close to “optimized.” Here at Orthodox Daily, we engage in a lot of testing and get to see a huge number of search results and shifts based on keyword usage tactics. There are a huge number of techniques and tricks that we use in order to properly optimize your company’s website for search engines. For example, “Asheville SEO (Search Engine Optimization)” can be targeted by Asheville SEO (Search Engine Optimization) Companies that want to rank for that term.
The last piece in the Pyramid of SEO, and by extension, the last piece of the puzzle, is the smallest; it is Social Media signals. Google and Bing (Microsoft) both have made deals with services like Twitter, and Microsoft has an investment in Facebook, which may give them access to data about Social Media search trends. This means that as time goes on, Social Media Marketing (SMM) will become ever more-important when optimizing a website as social data is distributed to these major search engines. Information about the social search trends like: what’s popular, who “likes” what, who does not “like” something, who is giving a thumbs-up on StumbleUpon, who is sharing with their Fans on Facebook and who’s Tweeting. Those signals are make their way into the search engines. We’re still in the early stages of how search engines use this data but in the future it’s critical to make sure that you’re doing great Asheville SEO (Search Engine Optimization) and making your website valuable.
| SEO Campaigns | Basic | Moderate | Aggressive |
|---|---|---|---|
| Free SEO Consultation & Report | Yes | Yes | Yes |
| Number of Keywords Optimized | Up to 5 | Up to 10 | Up to 20 |
| Keyword Research | Yes | Yes | Yes |
| On-Page SEO | Yes | Yes | Yes |
| Monthly Keyword Reports | Yes | Yes | Yes |
| Meta Tags (Title and Description) | Yes | Yes | Yes |
| Content Copywriting Analysis (existing sites) | Yes | Yes | Yes |
| Initial Content Copywriting (new sites) | $369 | $589 | $929 |
| Create/Submit XML & HTML Sitemaps | Yes | Yes | Yes |
| Create Robots.txt File | Yes | Yes | Yes |
| Google Analytics Setup and Traffic Analysis | Yes | Yes | Yes |
| Location-Based Services Optimization | 2 sites | Up to 5 | Up to 10 |
| Link Redirect Audit (301, 404, etc.) | Yes | Yes | Yes |
| Free & *Paid Directory Submissions | 25 directories/month | 50 directories/month | 100 directories/month |
| Monthly Link-Building | 25/monthly | 50/monthly | 100/monthly |
| Competitor Analysis | No | Yes | Yes |
| How-To Lesson on Blogging | No | Yes | Yes |
| DMOZ Submission | No | No | Yes |
| Social Media Marketing/Management | No | No | Yes |
| Create Top-Five Social Site Profiles | No | No | Yes |
| Social Media Monitoring | No | No | Yes |
Cheap Prices for Asheville Search Engine Optimization (SEO)
*Paid advertisements for our Asheville Search Engine Optimization (SEO) Campaigns differ according to marketing budgets.
Social Media Marketing
In order to understand Social Media Marketing, it‘s important to understand Social Media first. Social Media is the use of web-based and mobile technologies to turn personal communication into interactive dialogue, allowing people to share their opinions, experiences, perspectives and perceptions with others. In a nutshell, Social Media is word-of-mouth advertisement online. Word-of-mouth advertisement allows customers and clients to refer your business to other people that they know and this is the essence of Social. Social Media is also referred to as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
Social Media Marketing may have played an integral role in the Arab revolutions and revolts of 2011. As one Cairo activist said, “We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.”
The Seven Pillars of Social Media Marketing
Facebook is the fundamental building-block for brick and mortar businesses. “By 2013, 62% of web users and almost half (47.6%) of the overall US population will be on Facebook.” True Social websites are sites like Facebook, Myspace, LinkedIn, Meetup, Multiply, Orkut and Bebo. If you haven‘t heard of Facebook, then welcome to the 21st Century; but we won‘t be surprised if you haven‘t heard of the others. True Social Sites are complex websites known as Web 2.0. They intimately engage users by allowing them to create profiles and share information like photos, links, music, videos and more. Typically, True Social Sites are enhanced with some type of advertisement, either paid or free, and based on the idea of creating friends online. In addition, there may be some sort of relationship status such as single or married. These little details may seem trivial but in fact, they offer the user an entire platform to express themselves and become involved with the things they love, including your business! Social Media Marketing begins with True Social Media profiles. (Click here to request our entire Social Media Marketing & Management Campaign)
Twitter, Tumblr, Posterous, FriendFeed, Plurk, and Identi.ca are all Micro-blogs. Micro-blogs allow users to share small bits of information quickly to a multitude of friends or “followers”. Micro-blogging is a broadcast medium in the form of blogging. Think of blogging as news updates, either personal or professional. A Micro-blogs differ from traditional blogs in that its content is typically smaller (usually less than 140 characters) such as short sentences, individual images, or video links. Companies began harnessing the potential of micro-blogs a few years ago to promote their brand and to collaborate with other organizations. The purpose of any Social Network is exactly that, networking. The most important of all is link-building. Link-building has been called back-linking and/or Off-Page Search Engine Optimization (SEO). Adding your website‘s link to your micro-blog posts add huge SEO value to your search engine ranking. One of the main reasons why Social Media Marketing Campaigns fail is because they simply don‘t understand their own objectives. We have full-knowledge of our objectives and implement those to bring you the best results. (Click here to request our entire Social Media Marketing & Management Campaign)
If you’re a local business, most likely you’re already listed on one of these “Location-Based Social Media Sites”. The question is, do you care what people are saying? Location-Based Services are sites like: Foursquare, Gowalla, Facebook Places, Google Places, Yelp and Brightkite. LBS‘s allow members to connect with others based on their current locations. In most cases, people use their smartphones (iPhone, Android, Blackberry) to “check in” to businesses like restaurants, bars and stores they visit. These locations are then broadcasted to their online friends. Because each check-in is broadcasted to a user‘s friends, there‘s natural word-of-mouth advertising that occurs through the site. If users see their friend’s check-in to a location, they’re more likely to visit. Sites like Foursquare and Facebook Places allow businesses to run specials that are unlocked by users who check-in to their locations. For example, a pizza place could create a special that gives free breadsticks to customers who check in five times. These specials encourage frequency, first-time visits and competition among customers.(Click here to request our entire Social Media Marketing & Management Campaign)
Have you ever emailed a friend or family member and sent them a link to a website you thought they might find interesting? If so, you have participated in Social Bookmarking. Social Bookmarking is a way to share interesting content with users in a social circle. However, providing eye-catching and functional social profile links and sharing options are essential (icons). There are essentially two types of Social Bookmarking: Social Bookmarking sites like StumbleUpon, Reddit and Digg; and Social Bookmarking icons that allow website visitors to share content by clicking on an icon. Enabling social sharing and providing links to various social touch points is not optional – today‘s online business environment demands it. This is where Bookmarking comes in. The second concept for Social Bookmarking occurs with actual websites, allow participants to save their favorite websites, and links, to a bulletin board that they can access anywhere there‘s an Internet connection. The advantages for Social Media Marketing Campaigns are: bookmarks are usually public and tagged, helping search engines find articles/content you post, advertisement is integrated and metadata for SEO. (Click here to request our entire Social Media Marketing & Management Campaign)
Pictures speak louder than words so what can videos do? YouTube dominates with over 24 hours of video upload every 15 minutes! “Social Media Marketing using video is one of the most effective ways advertisers can reach their consumers on social networks,” said Mitchell Reichgut, founder and CEO of Jun Group. The Jun Group, a New York City-based Social Video solutions provider, recently released a study identifying top trends. The data was compiled from more than six million user-initiated video views that resulted from Social Video campaigns the Jun Group executed for Fortune 500 brands and major entertainment companies during the latter half of 2010. The study’s key findings were as follows: Shorter is better; Social video advertisements of 15 seconds or less are shared nearly 37% more than those between 30 seconds and one minute, and 18% more than videos over a minute long. Facebook dominates; People share videos on Facebook 218% more than through Twitter and e-mail combined! Video Social Media Marketing is a strategic, hybrid form of marketing. (Click here to request our entire Social Media Marketing & Management Campaign)
There are paid and non-paid advertisements that companies can implement on Social Sites to boost traffic. Recently, Twitter released a press release that confirms they will now allow paid advertisement on their Twitter feed in order to boost revenue. This means that aggressive Social Media Marketing Campaigns can be enhanced with paid advertisements. Facebook also allows for businesses to advertise on their mega-traffic platform. Facebook’s advertisement potential is limitless due to the pinpoint accuracy of their campaigns. Facebook has also taken huge steps in protecting people from spam and part of their reputation rides on the fact that you don’t feel “spammed” with advertisement when browsing your profile because each mentioned advertisement is highly-tailored to fit your niche. Other Social Media sites like Location-Based Services are also capitalizing on their ability to use advertisements to get people through the doors. StumbleUpon allows members to get their content posted towards the top of news feeds and can potentially reach millions of users in a single day. (Click here to request our entire Social Media Marketing & Management Campaign)
Understanding and managing Social Media can be a daunting. No longer do we give attention to one thing, but we’re forced to be attentive to many things (trends, forums, news, videos etc.). This is where we step in. Our system gives you the best building blocks for your online enterprise using by:
- Security – Securing your brand name across Social Media platforms.
- Optimization – Optimize your Social Media Site so visitors can find your information above others.
- Activity – Activity is the heart of Social Sites. We’re active on your outlets and advantage of conversations.
- Monitoring – A scathing review on your Social Site should not go unchecked. We monitor over 20.
- Engagement – Advertising is changing; consumers don’t want a sale’s pitch, they want a conversation.
- Reporting – Without KPI’s and ROI’s, how do you know Social Marketing is working? We report your stats.
(Click here to request our entire Social Media Marketing & Management Campaign)
What is Social Media Marketing & Management?
Social Media Marketing (SMM) is a term that describes the use of Social Networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Some argue that word-of-mouth advertisement is the best form of advertisement and we agree! But take word-of-mouth advertisement and couple it with the viral nature of the Internet and you have Social Media Marketing. Social Media Management is the organization of these outlets.
Why Does My Company Need Social Media Marketing?
The most important question all organizations ask is SMM is, does it work? In a study of Social Media usage by market research firm Chadwick Martin Bailey and iModerate Research Technologies in February 2010, ―consumers who are Facebook Fans and Twitter followers of a brand are more likely to not only recommend the brand to others (60% of Facebook Fans and Twitter followers), but also more likely to buy from those brands than they were before becoming Fans/followers — an impressive 51% of Facebook Fans and 67% of Twitter followers (Website Mag, 2011). Convinced yet?
- 46% of Internet users worldwide interact with Social Media on a daily basis
- 73% of US companies use Social Media tools for marketing purposes
- From 2008 to 2012, the percentage of US companies who use Social Media for marketing purposes is projected to more than double (from 42% to 88%)

















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