Small business blogs are one of the most important aspects of your company’s website.  If you don’ t have one, I highly recommend you having one. Understanding the importance of small business blogs is critical.  Not having a blog of some sort on your website can result in lack of authority in your field or niche as well as mean less visits to your site.

What are Small Business Blogs?

There are two types of blogs in the blogosphere – personal and professional. Small business blogs obviously fall into the professional category.  Small business blogs should discuss different aspects of your business and what you’re business does.  These blogs do not have to updated daily, but should be done regularly to establish a presence of authority in your field or niche.

Approaching Small Business Blogs

Depending on how long your company has been around, there are a few different ways to you can approach your blog.  Establishing small business blogs aren’t hard, but you must consider your position in the market. Are you new to the game and having to prove yourself?  Are you an older company that has lots of experience? Do you offer a service and a product?  Here are some ways to use small business blogs:

• Frequently Asked Questions
• Promotions
• Contests
• Education

If you’re new to the game, one of the best things to do with small business blogs is prove you know what you’re doing. Do this by discussing things you learn, have learned, mistakes you made, and in general your journey through your growth as a business. Providing information of changes and new ideas in your area is another great way to let people know you mean business.

Statistics for Small Business Blogs

People love to see statistics.  So we’re going to provide some statistics on how small business blogs can help your company establish its online presence even more.  If you have a blog on your company website, here are some things to look forward to:

• 55% more visitors
• 97% more inbound links
• 434% more indexed pages

Do you like those figures? We thought you might. Your company’s website is your number one asset to the online world.  Make sure you use it to its fullest potential. Do not miss out on potential traffic.  Small business blogs could and will separate you from the competition.