Social Media Marketing
There’s a lot of Social Media Sites out there. Understanding and managing them all can be a daunting task. However, the fundamental building block of Social Media Marketing is listening. Many years ago the term “listening” received a lot of attention – and since then the term has evolved. No longer do we give attention to one thing, but we’re forced to be attentive to many things (trends, forums, news, videos etc.). This is when Orthodox Daily steps in.
Our Social Media Marketing Strategy
The strategy that we implement in order to give you the best possible fortress to build your online enterprise using Social Media Marketing which are:
- 1. Security: Securing your brand name across Social Media platforms is key. You wouldn’t want you name on Facebook to be unrelated to your niche.
- 2. Optimization: Optimize your Social Sites so visitors can find your information above others in your competition circle.
- 3. Activity: Activity is the heart of Social Sites, without it, there’s no point. We remain active on your Social outlets to take advantage of conversations.
- 4. Engagement: Internet marketers agree that the face of advertisement is changing; consumers don’t want a sale’s pitch, they want a conversation.
- 5. Monitoring: A scathing review on your Social Site should not go unchecked. We check over 20 popular customer-review sites to keep an eye on your brand.
- 6. Reporting: KPI’s and ROI’s are the most important part of reporting and we show you how SMM has, and is, helping your online enterprise.
Definitions and Details of Our Social Media Marketing Strategy
Perhaps you’re thinking of Internet security and viruses, but this is far from what we mean by “security”. Security means to attain, or obtain, your brand’s name along multiple Social Networks. For instance, Facebook now offers what they call “vanity URL’s”. A vanity URL is the web address in which users visit when viewing your Social Site. Orthodox Daily’s Business Facebook Fanpage Vanity URL is http://facebook.com/orthodoxdaily
. Before we secured our Facebook URL, there was a long series of numbers and dashes after the Top Level Domain (TLD). This may seem insignificant, but in in fact it’s extremely important for your brand.
Optimization is a word that is tossed around so much within Internet Marketing circles that it can lose its meaning. Essentially, optimization is a way to get your brand to be “noticed” more than other brands within your niche competition circle. And optimization occurring on a Social Site can take very different forms, determined by the type of Social platform being used. For example, optimizing content for a YouTube channel is completely different from optimizing for a Business Facebook Fanpage. It’s necessary to understand the subtleties before any optimization occurs, and we’ve been practicing these implementations since Social Media became available.
Activity can seem like a no-branier right? Well, not exactly. Social analytics company Visibli released some interesting findings about Social Media “stickiness” that might change how you view Social activity. According to their study of 200 million Facebook users and their “likes” and comments behavior, the average Facebook post lasts about 80 minutes before losing relevance. About 50 percent of these interactions take place within 80 minutes of posting, while 80% takes place within 7 hours and 95% within 22 hours. In other words, posting early and posting often is necessary for the highest level of engagement. Therefore, activity breeds engagement. However, if one post is particularly important for branding, leaving it up longer will result in more engagement for that post – a new post will quickly move the first post to the irrelevant pile.
Engagement is slightly different than Activity in that Activity is more about frequency while Engagement is more about response. And increasingly, every business is being reviewed by consumers on a variety of different Social Sites. As business owners, we’ll probably never think it’s okay to have an unhappy customer, but it’s important to always be prepared for them. In today’s Social Internet environment, the voice of one individual can have long-term, detrimental effects on your company’s brand and profitability. We’re prepared to fight back by asking for help from your loyal customers who know the truth about your company. It has been our experience that loyal customers will jump through hoops to help the brands they love.
Companies often forget that their happy and unhappy customers communicate on Social Media Sites with others about good and bad experiences and as business owners, it is rare to completely satisfy every client, every time. Customers now have myriad of Social Sites to express their discontent.
As Social Media keeps providing new marketing opportunities, in addition to a way for online users to simply pass the time, the need for Social Analytics is becoming more pressing. That’s why we’re now offering Social Analytical Statistics that we call “Socialistics”. The important thing to remember when it comes to Socialistics is to take into consideration what “success” means relative to the brand that is being measured. Comparing a small business’ page to a nationwide, well-known business is an impossible feat and the numbers will always be disappointing.
The most important metrics to track when it comes to Social Media include the Return On Investment (ROI) — how time spent marketing on sites like Facebook and Twitter translates into revenue for the company — and the growth and interaction factors surrounding a company’s online profiles and communities.
Caterpillar Social Media Marketing
- 1 update per day
- 5 engagements per week
- FB/Twitter monitored
- Perfect for small businesses
Lady Bug Social Media Marketing
- 3 updates per day
- 10 engagement per week
- 100 sites monitored
- Great for restaurants
Honeybee Social Media Marketing
- 5 updates per day
- 20 engagements per week
- 115+ sites monitored
- Good for high-traffic brands
Butterfly Social Media Marketing
- 10 updates per day
- Unlimited engagements
- Unlimited monitoring
- Excellent for corporations